Sarkodie has sent out a word of caution to upcoming stars that they shouldn’t put all their hopes on releasing one hit song and thinking everything would be fine after that.
According to the rap ‘king’, it’s better to build an everlasting brand which would sustain the artist.
Sark said releasing a hit song is easy (One Corner) but it’s staying relevant that’s more difficult.
“As an artiste, my advice for the young ones is that they should focus on building the brand which is the hardest way but the easiest that allows you to relax and … it lets you make money anytime you want… We say we need hit songs which is very easy. People don’t know but hit songs are very easy. You can say something and it hits tomorrow but that doesn’t mean you have a stand in the industry.” he said.
“If hit song is about to save certain people then we have thousands of hits by one person but the person still doesn’t have stand. So it means the focus should be on building that deep love for your brand from the people. How you do it is individual strategies.” he added.