Ghanaian rapper and tourism ambassador, Okyeame Kwame, has advised young and upcoming artistes to pay much attention to branding as they knock on the doors of stardom.
The award winning rapper was speaking at a day’s Music Seminar organized by Kri8 Lounge under the theme, “Staying Relevant”.
Okyeame Kwame shared his over a decade experiences in the music industry with the young acts as he spoke about his successes and challenges thus far.
He advised them to learn to discover their inner selves and work to build a different image from the masses as they journey into the mainstream world of music. He touched on subjects like brand positioning, brand image and brand story, which are key elements in the success of an artiste.