One time manager of D.Cryme, Mr. James Korsah Brown has advised Ghanaian creative arts players especially musicians to take full advantage of the opportunities that exist in cooperate world.
The banker and aspiring MP retorted that instead of musicians waiting for cooperate Ghana to “chase” them, they should rather be proactive and approach these cooperations with viable proposals and make the most of these partnerships.
Mr. Korsah during the exclusive interview with kobbykyeinews further expressed his surprise as to why foreigners are paid as ambassadors for local brands and argued that it’s about time Ghanaian artistes position themselves to change the narrative.
Using the Shatta Wale-Storm energy drink partnership as an example, the former team member of Sarkodie’s management advised that, partnerships shouldn’t always be about upfront payment of money but it can go into other areas like music video and album release or concert sponsorships. He ended by saying that we can also explore other avenues in areas of socially active projects like climate change and SDGs which comes with great financial dividends.