The world is changing at a fast pace that if one is not careful you might be left behind in this modern and digital age. From Archeology to Zoology new ideas and innovations keeps coming up and you need to be abreast with the changing trends and phenomenons to stay relevant and be competitive on the global stage.
And according to internationally acclaimed Ghanaian/UK rapper Sway DaSafo, it is time Ghanaian musicians also embrace the new digital world and learn how to use these platforms to be an alternative source of income from the music they make other than just resorting to playing shows. Sway made this disclosure during an insightful interview with Mr. Augustus Koranteng Kyei (Kobby Kyei).
Sharing his opinion when quizzed about how to make money out of music, the one time BET winner said, “Of course if there is no structure, then everything is physical. We live in a digital world now so everything is online now. The mentality have to move into the digital world. It doesn’t have to be just shows anymore”. Sway added that there are a lot of people who do different kind of music. Some do music for movies, adverts, others are beat makers and what have you so if these sects do not take advantage and monetize their music digitally, they will end up being shortchanged in the value chain.