Wiyaala details the key to changing and growing the entertainment industry in Ghana

Wiyaala details the key to changing and growing the entertainment industry in Ghana

Ghanaian songstress and celebrated singer Wiyaala has disclosed that until Ghanaians learn to appreciate arts and culture, the cry for change and clamour for development will not happen in the entertainment industry.

The “Lioness of Africa” as she prides herself in a chat with Kobby Kyei at her residence revealed that aside appreciating arts, Ghanaians should be ready to invest by paying to watch and listen to creative works by their fellow Ghanaians.

The multiple award winning artiste known for her authentic and energetic African style of music in a reply when quizzed about some best practices that can be employed in the Ghanaian entertainment industry to ensure growth said, “The Ghana music industry should appreciate arts first, and invest. People should be ready to buy. It’s like nobody wants to pay for arts here”.

She continued, “Until we start buying the paintings we see by the roadside, when a Ghanaian appreciates just a common drawing by a fellow Ghanaian then things have started changing. When you’re able to appreciate that then you appreciate music because music does a lot. Don’t just pay but be proud of the arts and don’t make it look cheap for anybody to destroy it”.

Widely accepted to be one of the biggest Ghanaian music exports currently, Wiyaala is back in Ghana for a much needed break after touring Europe for months. While in Ghana, she will embark on philanthropic projects especially in her home region, Upper West and also perform at some events during the festive period.

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